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Thomas R. Cutler in High Demand as Manufacturing Public Speaker Business Articles | May 23 Joe Mauer Womens Jersey , 2005
Ranked as the nation?s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc) is now booking 2006 speaking engagements for manufacturing conferences and corporations with manufacturing clients. Cutler tells the extraordinary stories of manufacturers. According to Cutler, ?There are great companies making great products. There are too many manufacturers and companies serving the manufacturing sector that have simply neglected to tell their story. My goal is to tell these stories in an interesting, dynamic Tony Oliva Womens Jersey , understandable, and relevant way. My goal is to provide a checklist for manufacturers to determine what is and is not newsworthy.?

Cutler founded the Manufacturing Media Consortium? in the same year. This is a group of more than 2000 journalists worldwide writing about trends, data, case studies Paul Molitor Womens Jersey , profiles, and features in the manufacturing and industrial sector. Cutler worked with hundreds of media outlets to expand the coverage and importance of the manufacturing media coverage. Cutler created the "Mass Marketing Manufacturing Media Blitz", a comprehensive 90 - 180 day program allowing manufacturers with little web presence or with a new product introduction to go from zero to sixty in a short-term PR campaign. Cutler authored The Manufacturer's Public Relations and Media Guide in 2000, which quickly became the key media resource guide for manufacturers seeking coverage. Cutler has been the spokesperson of the ETO (Engineer-to-Order) Institute Harmon Killebrew Womens Jersey , since 2004. The organization has quickly become the key resource for non-repetitive manufacturers. www.etoinstitute.org. Cutler was recently named a Contributing Editor to InMFG magazine and IndustrialLeaders in 2005.
Cutler?s speaking engagements are presently booked into the fourth quarter of 2005 due to high demand. Ranging from one hour presentations to two day manufacturing PR coaching session, TR Cutler is ensuring that manufacturers get their message out to the media.

TR Cutler
954-486-7562
www.trcutlerinc
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Perfectionism Will Hurt You Business Articles | May 27, 2002
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Permission is granted to reprint article provided bio line stays intact.

Perfectionism is kind of like too much of a good thing. It's good to be interested in excellence, but when you feel that your work (or relationship) has to be perfect you are saddling yourself with a burden you don't need Max Kepler Womens Jersey , a burden that can effect every area of your life. You won't be able to please yourself at work or at home because nothing and no one are ever perfect.

Perfectionism can lead to isolation for various reasons. You won't want to let people get too close to you lest they perceive your short-comings. This leaves you without alliances, and out of the loop.

Perfectionism also makes you a poor risk-taker and taking risks is often required in business. Perfectionists become dysfunctional when something comes up that they've never seen before, or if they're asked to try something different that seems risky to them. It can also keep you from meeting deadlines.

When you're a perfectionist, your timidity and concern won't always be perceived as that; more often it's perceived as arrogance. It appears to others that you think you're better than them Brian Dozier Womens Jersey , because you have an exalted standard of performance for yourself. For that reason a perfectionist can appear intimidating and overly-demanding.

Perfectionism is lethal in relationships because people perceive the drive, and know that somehow they'll never measure up. At the same time, putting yourself under that kind of pressure kills all spontaneity.

When your goal is perfection, it becomes difficult to make decisions and to meet deadlines. You're always trying to out-think yourself.

Perfectionists are often micro-managers. They're afraid to let anyone else do anything Nelson Cruz Womens Jersey , because of the unrealistic standard of perfection.

Does this apply to business? You bet. "Beware of perfect people," says Dick Brown, chairman and CEO of uWink Inc.. "They will never propel your enterprise to greatness. They're too cautious. You've got to be fast to be good."

Aim for excellence, not the elusive perfection Miguel Sano Womens Jersey , and your work product will be better and you'll be a lot happier.

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